KFC Summer Campaign 2024

The festive season is the best time of the year. It’s also the most hectic. The seemingly endless sun washed social engagements, braais, bashes and family gatherings can take their toll. Sometimes we need a little time away. To refuel, to reflect, to chill and then head back into the glorious summer madness.

From November to January, every brand seems to be shouting and hyping up summer relentlessly. For this reason we decided to take a different approach. We wanted KFC to represent an oasis of calm - a respite from the busy-ness outside. A place to chill with friends and fam and indulge in delicious KFC Summer deals. A break from Insta Snaps, suntanning beach vibes and braaiing.

The song, Chicago’s soft-rock classic “Hard To Say I’m Sorry” provided the ideal laid back soundtrack to the idea of getting a little time away from summer. The result was portraying KFC as a haven where you can refuel on delicious summer menu items to refuel and refresh - a place to get that summer break taste.
AGENCY: OGILVY JHB
EXECUTIVE CREATIVE DIRECTOR: Snooze Kambuya
CREATIVE DIRECTOR: Galaletsang Kgoathe
ART DIRECTOR: Rob Hart